Bethel Medical Group I T Strategies Consulting Firm Apothecare Pharmacies, Inc. Breathing Space Yoga & Wellness SureFire Social Marketing (division of GenNext Media Corp) Scribendi Advertising & PR Cinch Marketing - Construct content/design for in-house communications & external marketing and branding, including print, electronic/interactive/social media, website and trade shows. Maintain brand consistency, marketing penetration and community outreach across delivery channels. Research, develop and execute marketing campaigns & grant applications including interviewing/research, requesting bids, analyzing & awarding related media and print jobs within budget.
Concord Foods, Inc. - Originated all content/design for company brochure & website http://www.concordfoods.com frominception through completion, including product/personnel photo shoots. Maintained website updates, including tracking/analyzing ROI and call to action response. Wrote and placed press releases, as well as marketing collateral and articles. Designed/wrote product packaging, newsletter, presentations and consumer surveys. Managed marketing & branding projects and promotional campaigns. Researched, requested & negotiated contracts for print, designer and photography services, within budget. Contributed to strategy, goals, policies and procedures to unlock new markets, including tracking and analysis.
aspire...Magazine - Created & executed editorial concept for print and on-line magazine start-up including recruiting, assigning and managing freelance, feature & staff writers. Negotiated for all graphic arts, writing, printing and related services. Developed marketing campaigns to penetrate publishing industry. Established solid client, community, vendor and freelance relationships, leading to expansion from print to on-line and increased advertising income.
Welch Associates - Developed all marketing content, including intro letters, brochures, postcards, ads, website, newsletters, profiles, and articles for magazines, along with arranging print of same. Established website from a "place card" holder and maintained content to maximize branding/marketing effectiveness. Generated turnkey marketing/advertising system including templates, follow-up procedures, and reference manuals. Organized, budgeted for and executed contracts for all aspects of industry trade show events. Built integral relationships within the construction industry.
Cushing Centers (for children with special needs) - Wrote, designed and managed printing costs of advertising and marketing materials for major fundraising events including brochures invitations, programs, website, newsletters and speeches. Maintained website to provide consistent feedback about donation program success, make site "giver-friendly" and provide useful information to parents of prospective students. Organized, negotiated & executed monthly, quarterly and annual events. Researched/wrote grant submissions, tracked, followed up, reported results.
I T Strategies Consulting Firm - Researched and wrote newsletters, articles, white papers & company and product profiles. Interviewed international end users, corporate officers and industry experts about future product requirements, guiding them to envision cutting-edge technology features not yet available. Communicated results through client specific presentations, reports, conference exchanges.
Other environments include retail, financial, trade newspapers, custom giftware, education and agencies.
